Soaky Superman bubble bath toy (1965)


Throughout the 1950s and 1960s, Soaky toys were produced by the Colgate – Palmolive Company.  Among the licensed characters were Batman and Robin, Dick Tracy, Atom Ant, Secret Squirrel, and many others.

This Superman Soaky was released in 1965 and quickly became a favorite toy added to a child’s toy box long after the bubble bath liquid was used.  The bottle/figure stands at 10 inches tall.

                                              “Soaky soaks you clean,

                                                and every girl and boy,

                                                gets a toy when it’s empty.

                                                When it’s empty it’s a toy.”


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