Throughout the 1950s and 1960s, Soaky toys were produced by the Colgate – Palmolive Company. Among the licensed characters were Batman and Robin, Dick Tracy, Atom Ant, Secret Squirrel, and many others.
This Superman Soaky was released in 1965 and quickly became a favorite toy added to a child’s toy box long after the bubble bath liquid was used. The bottle/figure stands at 10 inches tall.
“Soaky soaks you clean,
and every girl and boy,
gets a toy when it’s empty.
When it’s empty it’s a toy.”
Superman Collector in Hawaii 