Kellogg’s Sunshine Cheez-It box (2013)

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One of the many promotional tie-ins for the 2013 motion picture Man of Steel was this Sunshine Cheez-It Baked Snack Assortment. Kellogg’s was granted the license to promote the movie on its products. The promotion involved downloading an app to a smartphone, aiming the phone at an image on the box, and collect “powers” (flight, strength, speed, and vision). If you found one, you could win airfare, a personal trainer for a year, a 2013 Ford Mustang, or a years worth of movie tickets for a family of four.

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