Pepsi Superman placemat (1978)

In 1978, Pepsi released a series of laminated placemats of DC Comics super heroes. This is the Superman placemat featuring a bold image of Superman breaking chains. It is actually the very popular artwork of Neal Adams that was originally used on the cover of Superman number 233 in 1971 and again on many promotional material and products like the Amscan Super Friends Decorative Cutouts from 1976. On the back is…

Hasbro Winner’s Circle NASCAR Jeff Gordon diecast 1/24th scale car (1999)

Originally released in 1998 and re-released in 1999 by Hasbro, this is a 1/24th scale miniature of the NASCAR vehicle actually driven by Jeff Gordon. This was part of a huge promotional partnership between NASCAR and DC Comics at the time. Hasbro also made other NASCAR/DC Comics vehicles in various scales.