7-UP Superman Sweepstake bottle cap (1978)

In 1978, during the onslaught of products that featured Superman due to the marketing of Superman: The Movie, 7-UP promoted the 7-UP Superman Sweepstakes (labeled as “Sweepstake” on bottle caps). Winners of the sweepstake had a chance to receive cash prizes, travel to many destinations, or a Mazda RX-7.

Peachtree Playthings Superman Magic Towel (2015)

Peachtree Playthings, headquartered in Atlanta Georgia, produced this Superman Magic Towel in 2015. This little compressed wafer of cloth, measuring 2-inches by 2-inches, will unfold and expand when placed in water (after taking off the cellophane and front and back labels, of course).

Aurora Superman model kit (1964)

My parents met in the 1960s and one shared project of theirs combined my father’s interest in Universal Monsters with my mother’s interest in crafts.  Aurora model kits were a big deal back then and my parents bought up a number of them to work on together… Dr. Jekyll and Mr. Hyde, The Wolfman, Bride of Frankenstein, and more.

I recently discovered the large box that contained…